Drop your info in and I'll hand you a Director of Marketing and three specialists, then walk you through installing them, one screen at a time.
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Hire your AI marketing department
You're about to install a Director of Marketing and three specialists into your AI. They learn your market, your clients, and your voice. Then they do your marketing with you.
Works in tools like Claude and ChatGPT. There's an easy path and an intermediate path, and you'll pick in a minute. Your progress saves, so you can stop and pick it back up later.
Paint by numbers. No tech skills needed.
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Step 1 · Everyone does this
Meet your team
Four hires. One job: get you more business without you living on your phone.
D
Director of MarketingLearns your business, keeps everything sounding like you, and runs the plan.
1
Database & Referral ManagerKeeps past clients and your sphere warm. That's where most deals really come from.
2
Content & Listing ManagerTurns one recording into a week of content, and any listing into a full campaign.
3
Reputation & AI Visibility ManagerGets you reviews and helps AI recommend you when people ask for an agent.
You answer one short set of questions, once. After that, every one of them knows your business.
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Step 2 · Your call
Pick your path
Two ways to install your team. Same four hires, same results, either way.
Not sure? Take the easy path. You can come back and level up any time, and the menu up top lets you switch.
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Easy path · Step 1 of 7
Download your team
One small download. Inside are your four playbook files.
No favorite? Go with Claude. Its projects remember your answers best.
Use Gemini? Same idea works there: make a Gem and add the files. This guide walks the Claude and ChatGPT path.
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Easy path · Step 3 of 7
Make your project
A Project is a folder your AI never forgets. Your team is going to live in it.
1
In Claude: look at the left sidebar and click Projects, then the New project button.
💬New chat
📁Projects
🔍Chats
2
In ChatGPT: find Projects in the left sidebar and click the + next to it. (Some accounts show a New project button. Same thing.)
3
Name it My Marketing Department and create it.
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Easy path · Step 4 of 7
Upload your team
Add all 4 files from your downloaded folder into the project.
1
In Claude: inside your project, find the Files area on the right. That's your project's context, the stuff it always knows. Drag your 4 files in, or click the + and pick them.
2
In ChatGPT: inside your project, open the Sources tab and add all 4 files.
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Easy path · Step 5 of 7
Set the instructions
Now tell the project who it is. Copy this and paste it into the instructions box:
You are my AI marketing department. Follow the attached playbooks. Start as the Director of Marketing and interview me one question at a time. Then act as my team: Director of Marketing, Database and Referral Manager, Content and Listing Manager, and Reputation and AI Visibility Manager.
1
In Claude: click Set project instructions, paste, and save.
2
In ChatGPT: click the three dots at the top right of the project, then Project settings, paste it under Instructions, and save.
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Easy path · Step 6 of 7
Wake up your Director
Start a new chat inside the project and paste this:
Director, set me up.
Your Director will interview you, one question at a time: your market, your people, how you talk. Answer like you're talking to a new hire over coffee.
You only do this once. Your answers get saved as your Marketing Brain, and the whole team reads it forever.
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Easy path · Step 7 of 7
Put them to work
That's it. Now just talk to your team in plain English. Try one of these:
Director, what should my marketing focus on this week?
Content and Listing Manager, launch this listing. Here's the address and the details:
Database and Referral Manager, who should I reach out to this week?
The pattern: name the role, say what you want. They handle the rest, in your voice.
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Intermediate path · Step 1 of 5
Download the skill pack
Two downloads. Which ones you need depends on your tool:
Do NOT unzip the skill file. The zip itself IS the skill. Claude eats it whole. (ChatGPT builders: extract the second one like normal. On Windows that's right-click, then Extract All.)
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Intermediate path · Step 2 of 5 · Claude
Install the skill in Claude
Two minutes, and your team works in every chat. Free plans included.
1
First, flip one switch: Settings → Capabilities, turn on Code execution and file creation. Skills need it.
2
Then open Settings → Customize → Skills:
3
Click +, then Upload a skill, and pick marketing-department-skill.zip. Make sure its toggle is on.
BrowseAdd ▾
✎Create with Claude
☰Write skill instructions
↑Upload a skill
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Intermediate path · Step 3 of 5 · ChatGPT
Build it in ChatGPT
ChatGPT's version of "works anywhere" is a custom GPT. Heads up: building one needs a paid plan (Plus or up).
Name it My Marketing Department and paste this into Instructions:
You are my AI marketing department: a Director of Marketing plus a Database and Referral Manager, a Content and Listing Manager, and a Reputation and AI Visibility Manager. The four attached knowledge files are the playbooks. Follow them. The first time we talk, interview me one question at a time as the Director, then save my answers as my Marketing Brain and act as the team from then on.
3
Under Knowledge, click Upload files and add the 4 playbook files from your second download.
4
Click Create, keep it Only me. From now on, on the web, type @ in any chat and pick it to summon your team. On your phone, open it from the sidebar instead.
On a work ChatGPT account (Business or Enterprise)? You may have Skills there too. Same standard, same file: upload the skill zip instead.
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Intermediate path · Step 4 of 5
Wake up your Director
In Claude: open any chat, even a brand new one, and paste:
Use the marketing department skill. Director, set me up.
In ChatGPT: open your new GPT and paste:
Director, set me up.
Your Director interviews you once, one question at a time, then saves your answers as your Marketing Brain. Answer like you're talking to a new hire over coffee.
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Intermediate path · Step 5 of 5
Put them to work, anywhere
This is the payoff: you're mid-conversation about anything, and your team is right there. Try one:
Director, what should my marketing focus on this week?
Content and Listing Manager, launch this listing. Here's the address and the details:
Database and Referral Manager, who should I reach out to this week?
The pattern: name the role, say what you want. No folder to visit. They follow you everywhere.
✓
You have a marketing department
Most agents chat with AI. You just hired a team.
✓ Met your four hires
✓ Picked your path
✓ Installed your team
✓ Ran your Director interview
✓ Gave them their first job
Live Workshop · Thursday
Now build the brain behind it
Your team is only as smart as what it knows about you. On Thursday I'll build your entire Second Brain with you, live, in two hours. Every call, email, and detail of your business, organized so any AI knows you completely. It's normally $997. This link gets you in for $297, and it closes Thursday when we start. Money-back and time-back guarantee, plus the full recording.
